Yahoo Japan has signed an agreement to use Google’s search engine instead of Microsoft’s Bing.
The agreement was announced by vice president of Google’s operating regions of Asia Pacific and Japan, Daniel Alegre in his blog posting.
Alegre says, Yahoo Japan will use the Google search results and Google’s technology to complement the search ads. Through this partnership, revenue from search ads will be divided among the companies supplying the ads, in this case, ie, Yahoo Japan and Google.
On the other hand, this agreement intrusive Microsoft has spent years working hard in order to match the use of Google services that lead the market.
U.S. Yahoo Bing install Microsoft to supply search results, but apparently Microsoft can not convince Yahoo Japan to participate using its search engine.
Yahoo U.S. is becoming an investor in Yahoo Japan, but not the only one. There are other investors namely telecommunications and media companies from Japan, Softbank, which holds a larger share there. Thus, Yahoo Japan’s decision not affiliated with Yahoo USA.
